The Ujitawara region is a scenic and historic place where the world’s love affair with Japanese green tea first began. Our Premium Shincha Green Tea is our signature tea for this special area, carefully selected for its smooth, mellow flavour, astringent aroma and traditional yellowish colour.
Shincha is also the name of the first tea harvest of the year, further reinforcing this tea’s premium grade credentials. The Ujit region, where it’s cultivated, is truly a magnificent place worthy of pilgrimage for tea drinkers. With mountainous ravines, misty valleys and serene plateaus, it offers an environment that has the perfect conditions for growing green tea.
From its soil rich in minerals, tea trees have been grown and harvested for centuries. It wasn’t long before Shincha green tea found its way into forming part of Japan’s culture and national identity. Ever since, both paupers and emperors alike have indulged in its refreshing taste and perceived health benefits.
Green tea is drunk in Japan almost as a form of daily medicine. Along with helping you to feel calm and relaxed, green tea has been linked with benefits for the heart, lower cholesterol, healthier teeth and even a boost in brain power. Our Shincha Traditional Green Tea is no exception when it comes to healthy types of green tea, with it being low in caffeine and traditionally drunk without milk.
If you’ve yet to experience the refreshing delights of Japanese tea then our Premium Shincha Green Tea is an excellent gateway. Deeply refreshing in taste and relaxing, we’re certain that once you take a sip and step through the doorway that you’ll never look back. Instead, you’ll be able to embark on a wonderful journey of exploration for the senses into what the world of Japanese tea has to offer.