The Ujitawara region is a scenic and historic place where the world’s love affair with Japanese green tea first began. Our Premium Shincha Green Tea is our signature tea for this special area, carefully selected for its smooth, mellow flavour, astringent aroma and traditional yellowish colour.
Shincha is also the name of the first tea harvest of the year, further reinforcing this tea’s premium grade credentials. The Ujit region, where it’s cultivated, is truly a magnificent place worthy of pilgrimage for tea drinkers. With mountainous ravines, misty valleys and serene plateaus, it offers an environment that has the perfect conditions for growing green tea.
From its soil rich in minerals, tea trees have been grown and harvested for centuries. It wasn’t long before Shincha green tea found its way into forming part of Japan’s culture and national identity. Ever since, both paupers and emperors alike have indulged in its refreshing taste .
If you’ve yet to experience the refreshing delights of Japanese tea then our Premium Shincha Green Tea is an excellent gateway.